IWV Multi-Pollie Award Winner: Sweeps Pollie Awards Category With Scripts on ObamaCare Repeal Pledge, Tax and Spending, and Unions
IWV Multi-Pollie Award Winner
Honored For Excellence, Group Sweeps Pollie Awards Category
For Its Work In SC-01 Special Election
(WASHINGTON D.C.) – On Friday, Victory Media Group and Antietam Communications –consultants to Independent Women’s Voice who collaborated with IWV’s message team to execute an Independent Expenditure in the South Carolina First Congressional District special election last year – were awarded multiple coveted Pollie Awards, the most sought-after awards in the political campaign, communications and public affairs industry, at the 2014 Pollie Awards Gala dinner hosted by the Americans Association of Political Consultants (AAPC) in San Diego, California.
“This is no small feat, and I am so proud our team’s authentic messaging work was recognized with 2014 Pollie Awards,” said IWV CEO and President Heather R. Higgins. “IWV takes pride in working to create factual messages, using non-traditional delivery methods, and winning races that others believe are hopeless. Through innovative, non-advocacy interactive calls, we made voters aware of relevant facts on issues they care about, like ObamaCare repeal, and why turning out to vote is so important.”
The Pollie Awards are a bipartisan showcase of the best in the business who have demonstrated superior work in the political sphere. This year over 1,600 entries were received and considered by a blind jury of over 250 peers across all disciplines and party lines.
Overall winners in the category for “Automated Push Button Interactive,” IWV picked up gold for a call about the ObamaCare Repeal Pledge and silver and bronze for scripts on tax and spending, and unions in the SC-01 special election, in which – despite predictions of former Governor Mark Sanford’s collapse – IWV’s fact-based Independent Expenditure helped propel Sanford to victory over Elizabeth Colbert Busch.
Jeff Davis of Victory Media Group [left] and Bill Pascoe [right] of Antietam Communications
accept gold, silver and bronze Pollie Awards at the 2014 AAPC Pollie Awards Gala
IWV was the only independent expenditure of a significant size on the wining side of the ledger in SC-01. This wasn’t a race that IWV originally intended to become involved in; but message testing made it clear that IWV was a credible third-party messenger that could deliver the necessary message and inform SC-01 voters about the troubling aspects of Colbert Busch’s positions on key issues.
“Taxpayer Funding and ObamaCare,” “Spending and Debt,” and “Labor Love,” along with strategic broadcast and cable television and print advertising, helped turn things around for Sanford in the final week of the race toward a 54-45 percent victory over Colbert Busch.
Other IWV Awards:
• The Reed Awards, Campaign & Elections - Best Automated Phone Call: Statewide or Special Election Campaign - "Spending and Debt"
• The Reed Awards, Campaign & Elections - Best Automated Phone Call: Independent Expenditure, Public Affairs Advocacy, or Ballot Initiative - "Taxpayer Funding and ObamaCare"
• Campaign & Elections Most Influential People – Heather R. Higgins, IWV CEO and President
Read more about IWV's work in SC-01 here.
Independent Women's Voice is a 501(c)(4) nonpartisan, nonprofit organization for mainstream women, men and families dedicated to promoting limited government, free markets, and personal responsibility. IWV is an affiliate organization of the Independent Women's Forum.